With the emergence of OTA’s (Online Travel Agents)) like the Tripadvisor, Booking.com, Expedia etc along with social networking platforms like Facebook, Instagram, Twitter etc, the norms of marketing and the B2C communication has changed forever. The companies not only benefit by their own endorsement, but the customers themselves play a major role in increasing the visibility of the companies. The social media has given the guests a strong power to share feedback, make comparisons, give recommendations and spread relevant information about various hotels by “word of mouth” in the virtual space. These have made the customers very conversant and make wise choices.
RITNIT with its digital specialists, will ascertain a smooth integration of marketing with various social media avenues. This will serve the purpose of higher product visibility and have maximum reach.